Search Engine Optimization (SEO)
SEO at it’s root is quite simple: Build a website that the search engines will think is relevant and important for the keyword phrases being searched. However, that task can be difficult and time consuming to achieve. We accomplish this by generating new, relevant content on your website so the search engines see it as relevant to the keyword phrases while also building links to the website so it appears as a real authority on the subject.
New or old, we can help optimize your site for the search engines by creating efficient code, effective content writing and quality link building. By targeting local traffic, we can bring in users that are highly targeted for your product or service. The end goal is to rank highly in the natural search results of the major search engines for specific keywords.
Another way to appear in the search engines is through pay-per-click. If you have ever used any of the major search engines such as Google, Yahoo! or Bing, you probably noticed ads that appear above or to the side of your search results – these are PPC ads. The benefit of these PPC campaigns is that you only pay when someone clicks on your ad. PPC campaigns can be very effective in highly competitive fields and can augment SEO strategies perfectly or be a sole marketing effort.
Social media marketing is using Facebook, Twitter and other social networks to connect with your audiences. It is a great way to stay connected and put a more personal face to your business than just a website. By maintaining an active social media presence, you are able to keep your business in front of your customers and keep them coming back more frequently than ever before. We can help you understand how to maintain an effective social media campaign yourself or even manage it for you.
If you collect a list of past customers or potential customers, sending out effective emails to bring in repeat business can be very effective. We can help custom design, build and send out emails to large numbers of users to increase traffic, and thus revenue or leads, to your business website.
How we can help Your Business
To get the most from your Internet presence, get Digital Network Associates to advise on your website design to facilitate being picked up in Search Engines for the phrases people actually search on – try ‘Plumbing Services Melbourne’ to see how good design can help you.